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Wow, first of all I must say I was extremely anxious to receive Diva Smooth in the mail. I decided to flat iron my natural hair to see if I can tell a difference when I use the product. Well, when I received it I put it on my already flst ironed hair and placed it plastic cap on my head and sat under the dryer for about 30 min. I must say that it is very sticky and smells like syrup. When I washed my hair the ends were straight but my roots were not. When I blow dryed my hair it became straight. What the hook was for me was when I put the coconut serum on my hair and flat ironed it. It did not look the same at all, its was very straight, and shiney and for once I was able to bend curls in my hair with the flat iron which is something I can''t do. My hair has so much body. This product really works. I''m just worried will my hair be able to get back into a fro. Oh, and I really wish that the serum came in a bigger bottle. I had a hard time getting it out and it''s so small you can almost use it up the first time. I will keep using it.