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CHEIF CREATIVE DIRECTOR
ABIGAIL ROSE
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Do you love the style of your naturally-curly or coily hair but sometimes want to switch it up?
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Are you trying your best not to go back to chemical relaxers?
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Are you weary of heat damage and think it's best to stay away from flat-irons?
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If this is you, we have the solution for you. A product that protects and nourishes while giving you that smooth look at the same time.


"20 years ago I created this product because I needed a solution to transition to natural hair without giving up on the option of smooth styles. I also wanted protection from heat damage. It delivered. All the way to the next generation.
After 20 years, not only did it protect from heat but it also gave luster, shine and bounce to my natural hair."
Anika Janelle

Our Annual
Abby's Favorite Things
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Hair Journey
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Janelle Beauty® Virgin Coconut Hair Serum - Triple Pack
Smooth, Straight, Chemical-Free Hair
With the Janelle Beauty® Virgin Coconut Hair Serum you get that smooth, frizz-free, straight hair look without harsh chemicals AND without heat damage. Wear your hair straight without the commitment. Go from curly to straight and back to curly all while nourishing and caring for your hair.

WEAR IT YOUR WAY
Powerful Heat Protection

Go From Curly to Straight and back to Curly without damaging your hair.
Janelle Beauty® Virgin Coconut Hair Serum
Product Benefits at a Glance
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Humidity Blocker
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Virgin Coconut Oil deeply penetrates to restore and repair damaged hair.
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This serum can withstand high heat levels without breaking down its structure.
