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IT'S ALL ABOUT OPTIONS

WANT TO WEAR YOU HAIR STRAIGHT BUT FEAR THE HEAT DAMAGE?

Do you love the style of your naturally-curly or coily hair but sometimes want to switch it up?
Are you trying your best not to go back to chemical relaxers?
Are you weary of heat damage and think it's best to stay away from flat-irons?

If this is you, we have the solution for you. A product that protects and nourishes while giving you that smooth look at the same time.

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Lynda Collie Johnson

I just tried this product. I formally loved keratin treatments. There has been no alternative for me. I like this product. I can feel a protection on my hair.

Sherline Varmall

Great products! Been using it for a month now. And I'm happy with it.

Dodson Dodson|

That coconut mix serum Luv my hair. just used it this morning it's really nice, makes my hair so very soft, i put it on right after air drying, it made my hair look like it was processed after one run with flat irons.

Peggy Adams

First time using. Hair is shiny, soft and full of bounce.

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WEAR IT YOUR WAY

Powerful Heat Protection

WHY IT WORKS

Your Flat-Iron's Best Friend

While chemical relaxers penetrate the cortex or cortical layer and loosens the natural curl pattern permanently, flat irons work by breaking down the positive hydrogen bonds found in the hair's cortex temporarily. Both leave the hair in a weakened state. By process of elimination, since we desire the versatility of curly to straight to curly hair, we preferred the use of the flat-iron but we needed to solve the problem of heat damage.

Coconut oil is the only oil that can withstand high levels of heat without losing its natural protein composition. When used in the hair, it provides a protein protective layer that not only protects the hair from heat damage but it also helps repair existing damage.

With the Janelle Beauty® Virgin Coconut Hair Serum, we have created a proprietary blend of oils to maximize protection and nourishment. A side-effect is optimal frizz control against the onslaught of humidity to keep your smooth style longer.

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KEY INGREDIENTS

Virgin Coconut Oil

Reduces the protein loss for both undamaged and damaged hair. Coconut oil, being a triglyceride of lauric acid (principal fatty acid), has a high affinity for hair proteins and, because of its low molecular weight and straight linear chain, is able to penetrate inside the hair shaft.

Grapseed Exract

Grapeeed extract helps to lock in moisture and prevent frizz, split ends, and brittle hair. It is rich in flavonoids and phytochemicals.

Jojoba Oil

The molecular structure of jojoba is very similar to the natural oil that is produced by the sebaceous glands in the scalp known as sebum. Sebum is required in maintaining healthy supple hair that is more resistant to daily damage, tangles, dryness and split ends. Jojoba oil comes from the jojoba plant.

Brilliant Shine
Hair Smoothing Kits

Nourish your Hair

We have the know-how and products you need.

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HOW
IT WORKS

How to apply the product

Preparing your hair for the flat-ironing process is extremely important. You want to use a premium Hair Mask, Hair Wash and a Moisturizing Conditioner. Using one of the Brilliant Shine Hair Kits ensures that you are off to a good start.

A little goes a long way. After you have washed, conditioned and blow-dried, use a dime size amount of Janelle Beauty® Virgin Coconut Hair Serum for your entire head of hair. Apply a heat styling tool to achieve a straight, smooth style without damaging your hair.

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CUSTOMER REVIEWS

CYNTHIA

My hair is natural and I wanted to go from curly to straight so I ordered the Brilliant Shine Hair Kit Deluxe. I loved it! I was able to easily comb through my hair after washing it. I added no products prior to blow drying and it still looked great.

YVETTE

I am a first time user turned forever customer of Janelle Beauty products! This is the first time I have been able to achieve a salon quality look at home. My hair is so soft, smooth and shiny and feels and smells great! It didn't flatten my hair too much and I still have body and bounce! I have not had a relaxer in 30 years.