Meet Our Founder Anika Janelle

A health scare prompted Anika to overhaul her diet and embrace a wellness-focused lifestyle. That shift quickly extended to her skin and hair care, leading her to throw out every store-bought product she owned and begin crafting her own natural formulas at home.
From this transformation, Janelle Beauty® emerged — a brand rooted in nourishment, purity, and the belief that beauty should support your well-being from the inside out.
getting rid of the chemical relaxer
The Only Pure Goodness Era
Feeling proud of my new “clean” lifestyle, I somehow overlooked the biggest contradiction sitting right on my head — my every-six-weeks ritual of getting a chemical relaxer.
When it finally hit me that there was no way this could be good for my health, I stopped in my tracks. And then I paused. A long, eye-opening pause.
or
curly
without
causing
heat
damage.
TWO.
I
also
did
not
want
to
do
the
big
chop
and
start
over
…
I
wanted
to
smoothly
transition
out
of
my
relaxer
without
damaging
my
roots.
The Solution

Janelle Beauty® Virgin Coconut Hair Serum
That predicament led to a journey that resulted in the creation of my first product – The Virgin Coconut Hair Serum. It was the ultimate styling product that allowed me to transition smoothly and get rid of the creamy crack – all without damaging or chopping my hair off.
The Janelle Beauty® Virgin Coconut Hair Serum is still our best-selling product - 20 years later!
However, we have since expanded our collection with clear goals in mind – healthier, fuller and stronger hair regardless of your hair type!




THE EARLY DAYS
The Janelle Beauty® Book
Janelle Beauty® was created out of pure necessity, not a lifelong plan or even a passing idea. After a health challenge pushed me toward a journey of wellness, I quickly realized how limited the options were for clean, high-quality beauty products—especially for my hair.
As a woman with textured hair, finding effective formulas that met my standards was nearly impossible, so I decided to make them myself. And that is how Janelle Beauty was born.
Product list
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