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Meet Our Founder Anika Janelle

JANELLE BEAUTY FOUNDER
Anika
Janelle

A health scare prompted Anika to overhaul her diet and embrace a wellness-focused lifestyle. That shift quickly extended to her skin and hair care, leading her to throw out every store-bought product she owned and begin crafting her own natural formulas at home.

From this transformation, Janelle Beauty® emerged — a brand rooted in nourishment, purity, and the belief that beauty should support your well-being from the inside out.

getting rid of the chemical relaxer

The Only Pure Goodness Era

Feeling proud of my new “clean” lifestyle, I somehow overlooked the biggest contradiction sitting right on my head — my every-six-weeks ritual of getting a chemical relaxer.

When it finally hit me that there was no way this could be good for my health, I stopped in my tracks. And then I paused. A long, eye-opening pause.

I had TWO problems to solve. ONE. I wanted the option to wear my hair straight or curly without causing heat damage. TWO. I also did not want to do the big chop and start over I wanted to smoothly transition out of my relaxer without damaging my roots.

The Solution

20 YEARS OF NO HEAT DAMAGE

Janelle Beauty® Virgin Coconut Hair Serum

That predicament led to a journey that resulted in the creation of my first product – The Virgin Coconut Hair Serum. It was the ultimate styling product that allowed me to transition smoothly and get rid of the creamy crack – all without damaging or chopping my hair off.

The Janelle Beauty® Virgin Coconut Hair Serum is still our best-selling product - 20 years later!

However, we have since expanded our collection with clear goals in mind – healthier, fuller and stronger hair regardless of your hair type!

#JBHair #JBSkin #JBBody #JBMakeup

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