ONE ROUTINE. TWO FINISHES.
Smooth today. Curls tomorrow.
You choose the style. Your hair gets the care.
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Janelle Beauty
| SKU:
JB-H-WIYW
Sale price
$108.00
Regular price
$144.00
25% off
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Shipping calculated at checkout.
One routine. Two finishes. This is the whole philosophy in a box.
Most hair systems force a choice before you even start: buy the curly line or buy the smoothing line. Commit to a lane.
The Wear it Your Way™ Routine doesn't work that way — it stacks.
Steps 1 through 3 build the foundation every healthy style needs: deep preparation, mineral-rich cleansing, and strengthening moisture. Then YOU choose the finish: Coily/Curly or Smooth.
Same products. Same foundation. Your choice of destination — decided on wash day, not in the shopping cart.
⭐ 220+ reviews · 91% five-star · 20+ years of protecting natural texture
SHOP THE COLLECTION
Routines and essentials.
Janelle Beauty® Brilliant Shine Hair Bundle - Curl Routine
$95.00
$123.00
Janelle Beauty® Brilliant Shine Hair Bundle - Smooth Routine
$89.00
$112.00
Janelle Beauty® Wear It Your Way™ Bundle
$108.00
$144.00
Smooth today. Curls tomorrow. Healthy always.
You can have it both ways & maintain healthy, glowing hair.
Do you love the style of your naturally-curly or coily hair but sometimes want to switch it up? Are you trying your best not to go back to chemical relaxers? Are you weary of heat damage and think it's best to stay away from flat-irons?
You can choose your style without compromising the health of your hair. That's our whole philosophy wrapped in the only hair care routine you need to wear it your way.
HOW IT WORKS
Three steps. Two finishes.
01
STEP 1 · PREPARE
Brilliant Shine Hair Mask
Apply before shampooing to prepare and condition hair.
02
STEP 2 · WASH
High Trace Mineral Smoothing Hair Wash
Cleanse hair and rinse thoroughly.
03
STEP 3 · NOURISH
Brilliant Shine Moisturizing Conditioner
Condition and soften hair before choosing your finish.
04
FINISH 1 · SMOOTH
Virgin Coconut Hair Serum
Apply before heat styling for a smooth finish.
04
FINISH 2 · CURLY
My Natural Curl Silky Hair Lotion
Define natural curls without heat.
Meet the founder
20+ years of heat. Zero compromise.
I got my first relaxer at 8. Years later, I wanted out, without the big chop and without giving up my silk press. Nothing on the shelf did both, so I made it.
Two decades of weekly heat styling later, my curls are as healthy as ever. Your hair shouldn't have to pick a lane.
THE JANELLE BEAUTY EXPERIENCE
JB Live.
Your hair. Your questions. Your way. Explore styling education, product demonstrations, and the routines behind your favorite looks.
