Built for how you sell
Two Ways to Carry Janelle Beauty
RETAIL PARTNERS · JB Indie Collective
- Founder-direct support and real relationships, not a call center
- Low minimums built for independent shelf space
- Free merchandising and marketing assets
- Featured in JB live shopping events
PRO SALONS & STYLISTS · JB Studio Collective
- Professional-only product access and education
- Client-facing display and consultation materials
- Co-marketing and social features with your studio
- Priority access to new launches
How it works
1
Apply
Tell us about your store or studio. Most applications are reviewed within a few business days.
2
Get Onboarded
Once approved, you'll get your wholesale portal access, pricing, and first-order guidance.
3
Order & Merchandise
Place your first order and get your free merchandising kit to set up your shelf or station.
4
Grow Together
Ongoing support, co-marketing, and first access to new product launches.
I built Janelle Beauty because my own hair, and my daughter's, deserved better than what was on the shelf. Every independent store and salon that carries JB is part of that same story: real people, choosing something real for their customers. That's who I want to build with.
Anika Janelle, Founder - Janelle Beauty
Ready to bring JB to your shelf or your chair?
Applications typically hear back within 5 business days. No obligation to order until you are approved.