One foundation, any style
The same mask, wash, and conditioner work for curls and smooth styles.
WEAR IT YOUR WAY™
Wear It Curly
Your coily & curly hair care routine
Soft, defined coils and curls without harsh chemicals. Start with the same Wear It Your Way™ foundation, then finish with My Natural Curl™ Silky Hair Lotion. Fragrance-free. Only pure goodness.
★★★★★5.0 from 0 reviews
Fragrance-free
Nothing added to irritate
No harsh chemicals
Only pure goodness
Made for texture
Coils, curls and waves
Since 2005
Founder-tested for 20 years
WHY IT STACKS
Why textured and curly hair need a stacked routine, not a curl-only lane
Most hair systems ask you to commit before you start: buy the curly line, or buy the smoothing line. But coily and curly hair doesn’t live in one lane. Some weeks you want a defined wash-and-go. Other weeks you want a silk press. Your hair needs the same thing both times: deep preparation, a cleanse that doesn’t strip, and strengthening moisture.
So the Janelle Beauty® Wear It Your Way™ routine stacks. Steps 1 through 3 build the foundation every healthy style needs. Then you choose the finish. On curly weeks, that finish is My Natural Curl™ Silky Hair Lotion.
What a stacked curl routine gives you
Moisture that stays
Every step adds moisture, and the curl finish locks it in.
Definition without harsh chemicals
No relaxers. No harsh chemicals. No judgment.
Freedom on wash day
You never choose a lane at checkout. You choose on wash day.
THE ROUTINE
Your curly hair care routine, step by step
Steps 1 to 3 are the Wear It Your Way™ foundation: prepare, cleanse, condition. Step 4 is where your curls take over.
STEP 1 · FOUNDATION
Prepare
Janelle Beauty® Brilliant Shine Hair Mask
Deep preparation that sets up every style, curly or smooth.
Discover this step
STEP 2 · FOUNDATION
Cleanse
High Trace Mineral Smoothing Hair Wash
A cleanse that doesn’t strip the moisture coils and curls need.
Discover this step
STEP 3 · FOUNDATION
Condition
Janelle Beauty® Brilliant Shine Moisturizing Conditioner
Strengthening moisture that leaves hair soft and ready to style.
Discover this step
STEP 4 · YOUR CURLY FINISH
Define
My Natural Curl™ Silky Hair Lotion
A silk protein curl lotion for soft, touchable definition with no crunch.
Discover this step
THE CURL STEP
My Natural Curl™ Silky Hair Lotion
A textured hair moisturizer and silk protein curl lotion in one. It hydrates, smooths the cuticle and helps each curl hold its shape, so you can define curly hair and keep it soft to the touch.
- Soft, defined coils and curls with no stiff cast
- Silk protein for slip, softness and shine
- Fragrance-free and made without harsh chemicals
- Lightweight, so it won't weigh hair down, and layers easily with your favorite stylers
- Use daily or as needed, on damp hair or to refresh dry curls
$28.00
HOW TO STYLE
Wash day, your way
Three ways to finish with My Natural Curl™ Silky Hair Lotion after Step 3: a wash-and-go for curly hair, a twist-out, or a defined air-dry.
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The Wash-and-Go
Apply Silky Hair Lotion to damp curls after Step 3, then define and let your curls dry.
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The Twist-Out
Work lotion through sections, twist evenly, and allow hair to dry fully before unraveling for soft definition.
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The Defined Air-Dry
Smooth lotion over damp hair, shape curls as desired, and let them air-dry undisturbed for a defined finish.
BUILD ON YOUR ROUTINE
The curl collection
Textured hair products that layer onto your Wear It Your Way™ foundation. Add what your curls ask for, wash day to day three.
YOUR TEXTURE
Coily or curly? Tune your routine
Same four steps, adjusted for how your hair drinks moisture.
COILY · TYPES 4A TO 4C
Coily hair routine
- Use a generous amount of lotion and layer it in small sections
- Finger-coil or twist for the most defined pattern
- Seal ends well; they are the driest part of the strand
- Sleep on silk or satin to keep moisture in
CURLY · TYPES 3A TO 3C
Curly hair routine
- Start with less lotion and add only where curls need it
- Rake and scrunch for clumped, bouncy definition
- Keep roots light to hold volume
- Refresh day-two curls with a little lotion or a mist of Detangle Leave-In
BEST VALUE
The Wear It Your Way™ Bundle, Curl Routine
The full Brilliant Shine routine plus My Natural Curl™ Silky Hair Lotion. Everything you need for fragrance-free curly hair products that work together.
$95.00$128.00Save $33.00
Curls, in their words
FROM OUR FOUNDER
“I have worn my own products on my own curls for about twenty years. Wear It Your Way™ is the routine I trust, and the one I want you to have.”
Anika Janelle Pettiford
Founder, Janelle Beauty® · Since 2005
Curly hair care questions
Build a routine around gentle cleansing, conditioning, and styling on wet hair. Adjust product amount and wash frequency to suit your curl pattern and scalp.
Curly hair often benefits from products designed to support moisture and definition. Choose a routine that matches your hair's needs and preferences.
Apply styling products evenly to wet or damp hair, then allow curls to dry fully. If a cast forms, gently scrunch once dry to soften the feel.
Lightly mist curls with water, then smooth or scrunch in a small amount of your styling product where needed. Let curls dry before fluffing.
Hair needs vary, including within the 4C category. Explore the product directions and choose formulas and techniques that suit your texture, porosity, and preferred styling routine.
Check each product's ingredient list and label for its fragrance details, since formulas can differ. Contact Janelle Beauty if you need help checking a specific product.
Wear It Curly is intended for curly styling routines, while Wear It Smooth is intended for smoother styles. Review individual product details to find the best fit for your hair goals.