Smooth finish · Protect + smooth
Virgin Coconut Hair Serum
Apply before blow-drying or flat ironing as directed for sleek hair with shine.
How to style smooth →
The Wear It Your Way™ Bundle
One Routine. Two Finishes.
You choose the style. Your hair gets the care.
All 5 products in one bundle: the 3-step foundation plus both finishes, so you can wear it curly one week and smooth the next.
- 1Brilliant Shine Hair Mask
- 2High Trace Mineral Smoothing Hair Wash
- 3Brilliant Shine Moisturizing Conditioner
- 4Virgin Coconut Hair Serum (smooth finish)
- 5My Natural Curl™ Silky Hair Lotion (curly finish)
$108$144 220+ reviews · 91% five-star
★★★★★ 220+ reviews
91% five-star
One foundation
Curly or smooth, same 3 steps
Fragrance-free
No harsh chemicals
Since 2005
Only pure goodness
What's inside · How it works
5 products. It stacks.
Most hair systems make you choose a curly line or a smoothing line before you start. The Wear It Your Way™ routine doesn't work that way. It stacks: the same three foundation steps every wash day, then you choose your finish. The bundle includes both, so the choice is yours every time.
The foundation · every wash day
Step 1 · Prepare
Brilliant Shine Hair Mask
Deep preparation. Leave on 20 minutes.
Step 2 · Cleanse
High Trace Mineral Smoothing Hair Wash
A cleanse that doesn't strip. Leave on 5 to 20 minutes.
Step 3 · Condition
Brilliant Shine Moisturizing Conditioner
Strengthening moisture, ready for any style.
Step 4 · Choose your finish
Curly finish · Define
My Natural Curl™ Silky Hair Lotion
Apply to damp hair, no heat, for soft, defined coils and curls.
How to style curly →
wear it your way bundle
You can have it both ways & maintain healthy, glowing hair.
- Do you love the style of your naturally-curly or coily hair but sometimes want to switch it up?
- Are you trying your best not to go back to chemical relaxers?
- Are you weary of heat damage and think it's best to stay away from flat-irons?
You can choose your style without compromising the health of your hair.
That's our whole philosophy wrapped in the only hair care routine you need to wear it your way.
LOOKING FOR JUST ONE FINISH?
Choose the routine that fits how you want to wear your hair.
Explore the Smooth or Curl Routines.
The absolute best products for a flawless silk press! More importantly my hair is not damaged. Most people don't believe I flat iron my hair every week when they see my naturally curly hair. These products are pure magic!"
Sierra
Loved both ways
★★★★★
“The absolute best products for a flawless silk press!”
★★★★★
This is the perfect styling and moisturizing lotion for my hair. This lotion doesn’t have any harsh perfume smells and my hair looks shiny and healthy! In addition, my husband loves it for moisturizing and styling his beard! Great product!
★★★★★
I'm never getting a relaxer again!
Pairs with all your routines
Start at the root
Healthy hair grows from a healthy scalp. Make Scalp Care your foundation, then build your curls and coils with My Natural Curl™ and Coil Protect.
The foundationScalp CareHealthy curls start at the scalp. Scrub, shampoo, condition and oil to clear buildup and give every curl pattern a clean, balanced base.Deep Cleanse Scalp Scrub · Scalp Restore Shampoo · Keratin Scalp Restore Conditioner · Scalp Restore Oil
DefineMy Natural Curl™Soft, touchable definition from wash day to day three.Silky Hair Lotion · Detangle Leave-In · Curl Define · Curl Refresh
ProtectCoil ProtectMade for coily and curly hair, starting with the Coil Protect CoWash.Coil Protect CoWash
Your questions, answered
Yes. Steps 1 to 3 stay the same every wash day. Only the finish changes: Virgin Coconut Hair Serum for smooth, My Natural Curl™ Silky Hair Lotion for curly.
The Wear It Your Way™ Bundle ($108) includes all 5 products, so you can switch between curly and smooth anytime. If you only ever wear one finish, the Curl Routine Bundle or the Complete Smooth System has just what you need.
Apply the Virgin Coconut Hair Serum before blow-drying or flat ironing as directed. Work in sections, use the lowest effective heat for your texture and avoid repeated passes. Prefer no heat? Try a heat-free set.
Yes. For coily types 4A to 4C, work in smaller sections and use a little more product. Each finish page has tips by texture.
Your hair. Your way.
5 products. One routine. Curly or smooth. Only pure goodness.
Shop the bundle · $108