One foundation, any style
The same mask, wash, and conditioner work for curls and smooth styles.
Wear It Smooth
Your sleek, frizz-free textured hair routine
Smooth, polished hair without harsh chemicals. Start with the same Wear It Your Way™ foundation, then finish with Virgin Coconut Hair Serum plus heat. Fragrance-free. Only pure goodness.
Fragrance-freeNothing added to irritate
No harsh chemicalsOnly pure goodness
Made for textureCoils, curls and waves
Since 2005Founder-tested for 20 years
WHY IT STACKS
Why textured hair needs a stacked routine, not a smooth-only lane
Most smoothing systems ask you to commit to a straight-hair lane. But coily and curly hair does not stop being textured because you choose a sleek finish. Some weeks you want curls. Other weeks you want a silk press. Your hair needs the same thing both times: deep preparation, a cleanse that does not strip, and strengthening moisture.
So the Janelle Beauty® Wear It Your Way™ routine stacks. Steps 1 through 3 build the foundation every healthy style needs. Then you choose the finish. On smooth weeks, that finish is Virgin Coconut Hair Serum plus controlled heat.
What a stacked smooth routine gives you
Protection before heat
Your prep and moisture steps help your hair face styling from a stronger starting point.
Smooth without harsh chemicals — No keratin treatments or relaxers
No relaxers. No harsh chemicals. No judgment.
Freedom on wash day
You never choose a lane at checkout. You choose on wash day.
THE ROUTINE
Your smooth hair care routine, step by step
Steps 1 to 3 are the Wear It Your Way™ foundation: prepare, cleanse, condition. Step 4 is where your smooth finish take over.
STEP 1 · FOUNDATION
Prepare
Janelle Beauty® Brilliant Shine Hair Mask
Deep preparation that sets up every style, curly or smooth.
Discover this step
STEP 2 · FOUNDATION
Cleanse
High Trace Mineral Smoothing Hair Wash
A cleanse that doesn’t strip the moisture coils and curls need.
Discover this step
STEP 3 · FOUNDATION
Condition
Janelle Beauty® Brilliant Shine Moisturizing Conditioner
Strengthening moisture that leaves hair soft and ready to style.
Discover this step
STEP 4 · YOUR SMOOTH FINISH
Protect + Smooth
Janelle Beauty® Virgin Coconut Hair Serum - Heat Protection & Frizz Control | Janelle Beauty
Discover this step
THE SMOOTH STEP
Virgin Coconut Hair Serum
A lightweight finishing serum and heat-protective step designed for textured hair that you choose to wear smooth. It helps reduce frizz, add brilliant shine and support a polished finish without asking you to give up your natural texture.
- Helps protect hair during heat styling
- Smooth, glossy finish without heavy buildup
- Fragrance-free and made without harsh chemicals
- Lightweight enough for regular smooth styling
- Use before blow-drying and/or flat ironing as directed
$18.00
HOW TO STYLE
Smooth day, your way
Three ways to finish after Step 3 with Virgin Coconut Hair Serum: a blowout, a silk press, or a sleek wrap. Use controlled heat and work in sections for a polished result.
The Blowout
Apply serum to damp hair in sections, distribute evenly, then blow-dry with controlled heat and tension. Finish when hair is fully dry and smooth.
The Silk Press
After blow-drying, apply only the amount of serum your hair needs. Flat iron in small sections using the lowest effective temperature for your texture and desired finish.
The Sleek Wrap
Smooth hair around the head after styling and secure it under a silk or satin scarf. Unwrap when set for a polished finish with movement and shine.
BUILD ON YOUR ROUTINE
The smooth collection
Textured hair products that support your Wear It Your Way™ foundation and smooth finish. Add what your hair needs from wash day through restyling.
YOUR TEXTURE
Coily or curly? Tune your smooth routine
Same four steps, adjusted for how your hair responds to moisture and heat.
COILY · TYPES 4A TO 4C
- Work in smaller sections so serum coats evenly
- Stretch gently before using higher-tension tools
- Use the lowest effective heat and avoid repeated passes
- Wrap at night to preserve smoothness and reduce restyling
CURLY · TYPES 3A TO 3C
- Start with less serum and add only where needed
- Keep roots light if you want more volume and movement
- Use controlled heat rather than repeated passes
- Refresh with a small amount of serum instead of restyling the whole head.
BEST VALUE
The Wear It Your Way™ Bundle, Smooth Routine.
The foundational Brilliant Shine foundation plus Virgin Coconut Hair Serum. Everything you need for a fragrance-free smooth routine that works together.
Choose your finish
Curly
Smooth
$89.00
Save $29 vs. buying separately
Smooth, in their words
★★★★★
I give a 5 Star Rating. I have been using this product for a while...and it really works, it manages your hair to the fullest! Thank you Janelle for presenting this wonderful Hair Serum.
★★★★★
Absolutely loved it! It kept my hair hydrated and frizz-free!
★★★★★
This Brilliant Shine Hair Serum makes my hairstyles with heat last so much longer! It makes my natural hair look and feel moisturized! The best part is a little goes a long way!
FROM OUR FOUNDER
“I have worn my own products on my own curls for about twenty years. Wear It Your Way™ is the routine I trust, and the one I want you to have.”
Anika Janelle
Founder, Janelle Beauty® · Since 2005
Smooth Hair Care Questions
A stacked one: deep preparation, a cleanse that does not strip, strengthening moisture, then heat protection and a smooth finish. Wear It Smooth follows that order.
No. The same mask, wash, and conditioner work whether you wear your hair curly or smooth. You only change the finish.
Start with hydrated, conditioned hair, apply Virgin Coconut Hair Serum as your smooth-finish step, work in sections and use the lowest effective temperature for your result.
Yes. Wear It Your Way™ is built around one shared foundation so you can choose your finish on wash day.
Yes. Work in smaller sections, distribute product evenly and use controlled heat with as few passes as practical.
Yes. The Wear It Smooth routine is fragrance-free and made without harsh chemicals.
Both start with the same Wear It Your Way™ foundation. Smooth finishes with Virgin Coconut Hair Serum plus heat; Curly finishes with My Natural Curl™ Silky Hair Lotion without heat.
Your smooth. Your way.
Sleek, protected, fragrance-free. Only pure goodness.
Shop the Smooth Routine