01 · PREPARE
FOR SALONS & STYLISTS
Made for the chair. Made for textured hair.
Professional haircare created for textured hair and the stylists who care for it. Bring the freedom of smooth and curly styling to your clients with Janelle Beauty®.
Finish 1 | Heat Styled
Wear it Smooth
Finish 1 | Natural Curls
Wear it Curly
ONE
ROUTINE
TWO
FINISHES
THE WEAR IT YOUR WAY™ SYSTEM
One routine. Two finishes.
Three foundational steps. Two ways to finish. Professional care for textured hair.
02 · CLEANSE
High Trace Mineral Smoothing Hair Wash
03 · CONDITION
Brilliant Shine Moisturizing Conditioner
04 · SMOOTH
Virgin Coconut Hair Serum
04 · CURLY
Silky Hair Lotion
BEHIND THE CHAIR · PRO TIP
Start with the same three-step foundation. Choose Virgin Coconut Hair Serum before heat styling for a smooth finish, or Silky Hair Lotion for natural curls without heat.
0:20
SEE IT IN THE CHAIR
Behind the Chair with Janelle Beauty®
Stylist using one of our Janelle Beauty® routines.
JB STUDIO COLLECTIVE
What Studio Collective partners get
1
Founder-direct support
Anika is still hands-on. Questions go to someone who actually built the brand, not a support ticket queue.
2
Professional access and education
Product access for pros, plus technique tips for smooth and curly services.
3
Free merchandising kit
Opening orders of $200 or more get table tents, wall posters, and social templates to set up your station or retail shelf.
4
Consultation materials
Client-facing materials to help you recommend the right at-home routine.
5
Co-marketing and social features
We feature partner studios and stylists on our social channels and in Janelle Beauty® live shopping events.
6
Priority access to new launches
Studio partners hear first.
7
Counter displays for larger orders
Ask us about a Wear It Your Way™ counter display with a larger opening order.
BEHIND THE CHAIR
See the routine in action.
Bring Janelle Beauty® routines to your chair
BECOME A SALON PARTNER
How it works.
Explore the steps to bringing Janelle Beauty® into your salon or studio.
01
Explore the assortment
Discover the Wear It Your Way™ products and salon retail opportunities.
02
Apply through Faire
Visit our Faire Direct storefront to begin the wholesale process.
03
Choose your products
Select the products and quantities that fit your salon's needs.
04
Bring JB to your chair
Introduce the routines to your clients and salon retail offering.
FOR SALONS & STYLISTS
Bring Janelle Beauty® to your chair.
Interested in carrying Janelle Beauty®? Explore our wholesale assortment and begin your retailer application through Faire.
I built Janelle Beauty® because my own hair, and my daughter’s, deserved better than what was on the shelf. Every independent store and salon that carries JB is part of that same story: real people, choosing something real for their customers. That’s who I want to build with.
ANIKA JANELLE, FOUNDER, JANELLE BEAUTY®