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Janelle Beauty® Virgin Coconut Hair Serum - Heat Protection & Frizz Control

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Regular price $21.00
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When you want to wear your hair smooth, do it right. Four steps to a glossy, sleek finish with heat-styling protection, and no commitment to one look forever.

Step 4 of the Wear It Your Way™ Routine

01 Hair Mask
02 Hair Wash
03 Condition
04 Serum
04 Silky Hair Lotion

See it in Action

Ingredients

Virgin Coconut Oil: Helps condition hair and reduce the look of dryness for a soft, healthy-looking shine.

Grapeseed Extract: Helps lock in moisture and smooth the look of frizz, split ends, and brittle-feeling hair. It is rich in flavonoids and phytochemicals.

Jojoba Oil: Jojoba oil comes from the jojoba plant and is similar to the natural oils your scalp produces. It helps keep hair feeling supple and less prone to tangles and dryness.

Virgin Coconut Hair Serum is a natural product and will be liquid at temperatures above 73°F.

FULL INGREDIENT LIST: Virgin Coconut Oil, Grapeseed Extract, Jojoba Oil, Proprietary Essential Oil Blend.

ABOUT THE SERUM

Sleek shine, starting before heat.

The Virgin Coconut Hair Serum is the smooth-finishing essential in the Janelle Beauty® Wear It Your Way™ routine. Your best style starts with caring for your hair before you reach for heat.

Formulated with virgin coconut oil, jojoba oil, and grapeseed extract, this lightweight serum helps smooth the appearance of frizz, enhance shine, and leave hair feeling soft without a heavy, greasy finish. A little goes a long way toward beautifully polished hair.

Use it as the finishing step of your Smooth Routine, after masking, washing, and conditioning. Apply as directed before heat styling to help prepare hair for blow-drying or flat ironing. Whether you're creating a sleek silk press or smoothing flyaways, this serum brings shine and softness to your style.

Janelle Beauty® believes beautiful hair begins with thoughtful care. Virgin Coconut Hair Serum brings that philosophy to your styling routine, helping you enjoy a smooth, glossy finish while keeping your hair care focused on nourishment and manageability.

WHY WE LOVE IT

Protect. Shine. Nurture. Smooth.

Protect

Protect

Helps protect against styling stress during blow-drying and flat ironing.

Nurture

Nurture

Virgin coconut oil, jojoba oil, and grapeseed extract help leave hair feeling soft and conditioned.

Shine

Shine

Adds luminous shine for a polished, smooth-looking style.

Smooth

Smooth

Helps tame frizz and flyaways for a sleeker, more manageable finish.

HOW TO USE

Step by step, every wash day.

A little serum goes a long way.

Step 1

Start with a small amount.

Dispense a little Virgin Coconut Hair Serum into the palm of your hand. Start with less than you think you need, then add more gradually depending on your hair's length and thickness.

NATURE MEETS PERFORMANCE

Ingredients With Purpose.

Thoughtfully selected ingredients for nourishment, softness, and glossy smooth styling.

Grapeseed Extract

BOTANICAL CARE

Grapeseed Extract

A featured botanical extract in the serum's conditioning blend.

Essential Oil Blend

BOTANICAL FORMULATION

Essential Oil Blend

A proprietary blend of essential oils included in the serum formula.

Virgin Coconut Oil

SMOOTH + SHINE

Virgin Coconut Oil

Helps condition dry strands for a soft, healthy-looking shine.

Jojoba Oil

SOFTNESS + CONDITIONING

Jojoba Oil

Helps soften strands and improve manageability for a polished, healthy-looking finish.

WEAR IT YOUR WAY

Smooth today. Curls tomorrow.

One shared foundation. Two beautiful finishes.

The Smooth Routine SMOOTH TODAY

The Smooth Routine

Serum on damp hair before blow-drying and flat ironing for a glossy silk press. Virgin Coconut Hair Serum helps smooth frizz and enhance shine as part of your heat-styling routine.

Shop the Smooth Routine

QUESTIONS

Good to know.

When do I apply the serum?

After washing and conditioning, apply a small amount of Virgin Coconut Hair Serum to damp hair, working it evenly from roots to ends, then blow-dry. Before flat ironing, your hair is usually coated enough. Test a small section with the flat iron, and if it needs more, smooth a little more over dry hair. For touch-ups between styles, smooth a little all over your hair, then test with heat. Add more only if needed.

Why is my serum solid?

Virgin coconut oil naturally solidifies when exposed to cooler temperatures. This is normal and does not necessarily mean the product has gone bad. Simply allow the bottle to warm gently to room temperature until the serum returns to its liquid consistency. Avoid overheating.

Will it make my hair greasy?

Virgin Coconut Hair Serum is formulated to enhance shine and smoothness without leaving hair feeling excessively heavy. A little goes a long way. Start with a small amount and adjust according to your hair's texture, density, and length. Applying too much product can weigh hair down.

What is it free of?

Virgin Coconut Hair Serum is formulated without silicones, sulfates, parabens, or synthetic fragrances. It contains a botanical essential oil blend, so it is not described as fragrance-free.

What are the ingredients?

Virgin Coconut Hair Serum features a nourishing blend of virgin coconut oil, jojoba oil, grapeseed extract, and a proprietary essential oil blend.

These ingredients are selected to help condition hair, enhance shine, improve manageability, and support a smooth, polished finish. For the complete ingredient list, refer to the product packaging.

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  • 5 stars: 202 (91%)
  • 4 stars: 11 (5%)
  • 3 stars: 6 (3%)
  • 2 stars: 1 (0%)
  • 1 star: 1 (0%)
Some of the reviews shown are from related products the merchant grouped with this one.
J
Jenn
Keeps the humidity away

Loved the products. Following the steps it worked beautifully. The shampoo smells great the the conditioner and mask smell awful (I think they are the same). Will purchase again.

E
Elia J.

I use the Hair Mask to tame my curls. I love the way it makes my hair feel!

J
Judith Wilson
My Hair bounced back Yal!!!

It works
There product are a great find. I moved from my home in south Fl where I always got my hair done at my hairdresser who understands how to work with mixed hair tips . I know moved to North Fl where I can not find someone to work with me hair. There product have been a Godsend! They make it so easy to do my hair.My hair comes out so soft and manageable.

B
Beverly Worrell
Must Have

I used your product today & loved it!
I used your product today & loved it. See my attached photo . I used a bit more serum because my hair was so dry and breaking. It was a godsend. My hair is much softer after the mask. I left it in at least 30 mins. I did a light press out at 360° and as you can see my hair is not fully straight. It's soft to the touch and even has some bounce. I can run my fingers through my hair. I'll definitely be back for more of this product. Thank you!

J
Judith W.

I have stopped relaxing my hair for over 15yrs and I usually go to the hairdresser for her to flatiron it out. I have just moved away and have not found a hairdresser but a friend told me about janelle beauty and these products have been a life saver! It has made a big difference in my hair texture and easy to manage and flat iron out my self.

L
Lisa W.

I’m actually loving this product! Shampoo lathers GREAT! Don’t know exactly how to use the hair mask yet though….. not enough shine serum for longer hair but either way I’m happy! If anybody knows how to use the hair mask please let me know lol

Y
Yasmin A.

Wow! It really gave me a next level smooth!

S
Sonya P.

Love it! My hair feels soft and lightweight! Everything smells amazing also!!

S
Sonya P.

Love it! My hair feels soft and lightweight! Everything smells amazing also!!

T
Tara H.

How I use the Brilliant Shine Kit

M
Mona M.

This works so well on my damaged hair!

F
Felekelek Negae
Awesome Serum!!!

I'm grateful about this product

My hair feels great after my second use of Janelle Beauty products. When I straightened my hair my hair doesn't smell like burning before this product I was planning on cutting my hair because finding a products working my hair was tough task. My hair is very curly, thick and natural my entire life. Thank you Janelle Beauty for saving my hair!!!

C
Cynthia Caudill

I love my hair after using my Janelle Beauty products.

Thank you for producing such a wonderful product.

T
Tonya Burwell

Everyone that has seen my hair loves the results...I'm spreading the words to everyone I know!

M
Michelle Bryant
Virgin coconut hair serum

I love, love, love the shine & texture of my hair after using your products! I'm a fan and will definitely be recommending to friends & family!

B
Bernadette BURNETTE

WOW!!! AWESOME!!

Brought this duo pack and am very pleased! I have very wavy hair and when the humidity gets to it, it’s a wrap! My hair still has the waves when some humidity hits it, but I think (and mom says it all the time lol) that my waves aren’t going anywhere no matter what I try to do lol. But I will say that I do believe the products have tremendously cut down the poofiness that comes with humidity and my hair is still straight, shiny and sleek days after! And the customer service!! Exceptional! They answer all concerns and questions in a timely manner! A1 service & products! A winner in my book!! Will be letting my friends know about these wonderful products!!!

C
Cythina Barnette

I loved it!
My hair is natural and I wanted to go from curly to straight so I ordered the Brilliant Shine Hair Kit Deluxe. I loved it! I was able to easily comb through my hair after washing it. I added no products prior to blow drying and it still looked great. The top left photo is my hair when I just wet and go. (No Janelle products used here) The bottom left is my hair after blow drying. The right photo is my hair after using the serum and flat iron.

Y
Yvette Williams

My hair looks and feels amazing after...
I am a first time user turned forever customer of Janelle Beauty products! This is the first time I have been able to achieve a salon quality look at home. My hair is so soft, smooth and shiny and feels and smells great! It didn't flatten my hair too much and I still have body and bounce! I have not had a relaxer in 30 years. My hair looks like freshly relaxed hair with this product even though this product isn't a chemical and is all natural! I have not been to the salon in a year and have been wearing protective styles and my natural curl. Then yesterday I tried this and it looked like I never missed a beat on my typical salon routine! Try it for yourself!!

R
Regina Coleman

Absolutely! I give a Five Star Rating. I have been using this product for a while….and it really works, it manages your hair to the fullest! Thank you Janelle for presenting this wonderful Hair Serum.

T
Tami Gilbert

Absolutely loved it! It kept my hair hydrated and frizz-free!

B
Beverly B.

I love the coconut oil moisturizer. I use it daily and it keeps my hair soft!

D
Danielle Logan
I LOVE THIS!

This Brilliant Shine Hair Serum makes my hairstyles with heat last so much longer! It makes my natural hair look and feel moisturized! The best part is a little goes a long way!

B
Beverly B.

This coconut serum keeps my hair nice and soft! I use it every day.

A
Abby
Awesome Serum!!!

Usually my hair gets really dry & brittle even after I apply a moisturizer... but THIS helps keep my curls looking shiney! Not to mention the scent is amazing! Thumbs up!!!

B
Beverly B.

I use this product every day. It really helps keep my hair soft!